Ask Yourself:
Is there a lack of clarity about the vision, purpose and direction of our organization?
Are divergent views of our business creating barriers to growth and wasting resources?
Are customers and employees unclear about our value proposition?
Do we need to reposition the company for new opportunities?
Are we all on the same page?
Lack of clarity around who you are as a company may be holding you back
Grant Kimball, Consultant
The term “identity” is frequently associated with branding. But, if you only focus on the visuals, you’re missing a huge opportunity to grow your business. In today’s world, people make buying choices based on who you are, how you behave, and what you stand for as an organization. The best branding and marketing cannot meet that need alone. You need to have a strategic identity that gets hardwired into the business. It will make you a better and more valuable company.