STRATEGIC IDENTITY
The most successful companies have a clear vision of who they are and possess the ability to consistently deliver on their promise. They are who they say they are.
My approach
I partner with the CEO and leadership team to define an engagement that fits your objectives, organization, and decision-making process. The work is designed to get input from a range of stakeholders giving leaders, managers, partners and customers a stake in the outcomes. The result is a clear identity for the organization that drives decision-making, action and enthusiasm for building a better company. The process involves:
Assessing your intangible asset value to establish a baseline for measuring growth
Establishing the business and competitive context for your identity
Creating a strategic identity and supporting value propositions
Hardwiring the identity into every part of your organization so it becomes habit
“The best brand vision won’t win. The brand vision that actually gets implemented will.”
Identity series: Part 1
The value of your identity goes beyond eye-catching marketing. Learn how.