Recent surveys show B2B companies are spending 5.9% to 7.8% of their revenue on marketing, and are allocating it almost equally among online and offline channels. Read more about the marketing benchmarks your company can use in 2023.
The punch list for starting a company always includes vision, mission and value statements. Rarely does it include the strategic identity – but it should. Here’s why.
There are many worthy non-profit organizations in your community that would benefit from your expertise in these areas – and there is a benefit to your company as well. Here are just a few ideas.