Brand Incite

Healthcare for those who need it most

Situation

Virginia Garcia Memorial Health Center clinics provide high quality, comprehensive and culturally appropriate primary healthcare to the communities of Washington and Yamhill Counties. Over the years, demand for its services has skyrocketed as barriers to quality healthcare have grown for many Oregonians. The Virginia Garcia leadership was looking to expand its services to the community, but knew it needed to strengthen its appeal for funding and partnerships to make it happen.

Solution

Our brand development process helped Virginia Garcia create a vision that reflects their unique capabilities and supports the goal of becoming a leader in the medical-home approach to care. The brand expression we created honors the organization's heritage in serving the migrant worker while reflecting the growing need among all populations. The brand was launched with an employee kickoff event and has since helped the organization double in size to provide high-quality care for even more people who need it.

The Virginia Garcia brand honors its migrant worker heritage while reflecting the changing community.