Brand Incite

The community comes first

Situation

Tuality Healthcare is the only independent, community-governed healthcare system in western Washington County, Oregon. As the population has grown and the service area has expanded, the organization has faced increasing competition with other large hospital systems. The CEO hired our team to help the organization define a brand position that would establish Tuality as the best choice for healthcare in its service area.

Solution

Our brand discovery session with the Tuality executive team revealed the healthcare system's true value lies in the relationship it has with the community. Internal and external research validated the idea, but revealed audiences did not understand how it translated to better healthcare. We tackled the challenge by helping Tuality formulate strategies for delivering community-driven care while creating marketing programs to educate audiences about the high quality of care they can expect from a healthcare system that puts community needs first.

The creative concept, website and online campaigns reflect the community Tuality serves.