Brand Incite

Setting the standard for the transportation industry

Situation

Founded in 1980, Independent Dispatch is a leading freight forwarding company with customers throughout North America. The family-run company was in the process of transitioning its leadership to the next generation and developing a business strategy that would continue its impressive long-term growth. And the new president hired Brand Incite to help it look like the leader it is.

Solution

Our team recognized IDI had a great opportunity to set the standard in the transportation industry by excelling in its marketing communications. We developed an illustrative concept that departed from the industry norm and told the story of why IDI delivers such incredibly dependable transportation services. The new website, collateral package and tradeshow presence combine to elevate the sales experience and position IDI as the highest quality company in the business.

A creative and compelling brand story is helping IDI stand out in a crowded market.