Brand Incite

Simplifying health records at the point of care

Situation

Based in Nashville, Tennessee, Entrada is an emerging healthcare technology company that helps clinics and hospitals capture patient information more efficiently. The company was in the process of raising venture capital to fund its growth and it needed a clear, compelling marketing platform to start educating the market. We knew that time-to-market would be critical.

Solution

We quickly immersed ourselves in the business to develop a visual concept and messaging architecture that expressed their unique value proposition. The simplicity of the Entrada solution was presented in marketing communications designed to help the company raise awareness, educate customers and generate leads. The company also used the brand position as a guide for product design, implementation and support so that every aspect of working with Entrada reflected the goal of making it simple.

A clear brand expression helped this early-stage company raise capital and land customers.