The punch list for starting a company always includes vision, mission and value statements. Rarely does it include the brand position – but it should. Here’s why.
Category: Brand Strategy
In San Diego, brand strategists from around the country shared their most and least favorite brands. Regardless of industry, their favorite brands have a lot in common.
The failed integration of ACS into the Xerox brand shows the importance of aligning your business and brand strategies. Here are a few takeaways for any company using acquisitions to drive growth.
It is never too early to consider how the brand architecture needs to support the business strategy. Here are the four types and why they are important.
B2B companies tend to let their brands age into obsolescence because they have outdated ideas about the role brand plays in their business. Here are five myths that persist and key facts that prove them wrong.