Brand Incite

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Category: Brand Strategy

Top grade brands have a lot in common

In San Diego, brand strategists from around the country shared their most and least favorite brands. Regardless of industry, their favorite brands have a lot in common.

Posted by Grant Kimball
February 20, 2017

3 brand lessons from the Xerox/ACS split

The failed integration of ACS into the Xerox brand shows the importance of aligning your business and brand strategies. Here are a few takeaways for any company using acquisitions to drive growth.

Posted by Grant Kimball
November 15, 2016

Tearing down 5 outdated B2B brand myths

B2B companies tend to let their brands age into obsolescence because they have outdated ideas about the role brand plays in their business. Here are five myths that persist and key facts that prove them wrong.

Posted by Grant Kimball
July 23, 2016