Effective brands seek to build brand loyalty through consumers that chose them time and again. However, great brands not only build loyalty, they build confidence.
The punch list for starting a company always includes vision, mission and value statements. Rarely does it include the brand position – but it should. Here’s why.
It is never too early to consider how the brand architecture needs to support the business strategy. Here are the four types and why they are important.
B2B companies tend to let their brands age into obsolescence because they have outdated ideas about the role brand plays in their business. Here are five myths that persist and key facts that prove them wrong.
The member firms of the Brand Establishment have developed brand strategies for hundreds of companies. Here are five signs that tell us a company is ready.